The sheer magnitude of apps on the market means that, if you’re an app developer or marketer, the competition is as fierce as in any other industry. As a result, it is even more important that you leverage the analytics and data to improve your return-on-investment with app marketing. What are some of the steps you can take to jumpstart this process?
Many Avenues of Mobile App Marketing
The key here begins with understanding how to increase mobile app downloads in a medium with 3 million apps in the Google Play Store, and 2 million apps in the Apple Store. To separate your own app from the rest, first optimize your listing to increase visibility; this means getting the right keywords, placing the app in the correct category, etc.
Once this is done, create a multi-tiered app marketing strategy involving Facebook ads, Twitter Ads and Instagram promotion. If you can create ads that engage readers, then you will increase your retention rates.
Leveling Up Push Notifications
Data shows that conversions skyrocket when you give users reminders, and alert them to deals from apps they’ve downloaded. To this end, be sure to add the push notification feature to your app, which serves as an alert on their mobile device lock screen as to your latest deal, app marketing special promotion, or even a contest for users. How do you determine what to add? Well just think about the kinds of push notifications that would work on you, and implement those. Here are the analytics:
- Half of app users activate push notifications from downloaded apps
- User engagement has shown an 88% increase!
- When an app lacks push notifications, 19% of users return to it. When push notifications are enabled, 65% of users return.
The above results are, of course, quite promising. To test your own app marketing program of promotion, pay attention to metrics such as retention rate, screen flow, time in-app and session length – these and more should be available on any competitive analytics dashboard.