Meta descriptions are vital to a successful SEO strategy. But if you’re not an SEO specialist and you are just trying to drive traffic to your website or blog, you might be wondering why meta descriptions matter–and how to write them effectively. We’ve got you covered!

What Is a Meta Description?

In short, a meta description is a snippet of text that you associate with a piece of content when you publish it online. This text appears in various places–most commonly in search engine results beneath the title and URL of your page.

Meta Descriptions Attract Clicks From Organic Search & Social Media

When a user catches their first sight of your page, it will often be from a Google page or as they’re scrolling down their Facebook feed. Meta descriptions allow you to capture their attention then and there. What you write in your meta description is the key to earning their clicks. It’s your chance to show them that clicking your link will solve their problem or give them information they need.

They Are a Powerful Keyword Placement Opportunity

Speaking of organic search, a meta description is one of the best places to target the keywords you’ve chosen for your content. Along with titles and first sentences, meta descriptions let potential visitors know that your content is relevant to the terms they’re searching for.

Content Should Be Simple but Compelling 

Think Twitter-length for your meta descriptions: 155-160 characters is what you can fit before the rest gets cut off in the preview. Use these characters wisely. Write them in a way that’s easy to read and “teases” the content of the page you’re linking to (without revealing so much that they don’t need to click at all).

Ready to get more site traffic from well-done SEO? Write quality meta descriptions and you’ll be well on your way.