Most business owners agree that in this modern era of the internet, prospective clients will looking for websites for accounting firms where they can learn about a firm. However, regardless of the initial effort and expenditure to make your website impressive, the rapid rate of technological improvements can leave it quickly outdated. By not upgrading your website, you may be losing customers and money, and you may even be rendering your site vulnerable to cybercrime. Here are some negative effects of leaving your website outdated that you want to avoid.
You Demonstrate a Lack of Professionalism
Leaving your website outdated sends a message to potential clients that your company is behind the times. By presenting yourself as technologically challenged, you raise the question of whether other aspects of your expertise are similarly limited. For many people who are looking for a reliable accounting firm, the first impression they receive is that they see on your website. If it does not appear cutting-edge and efficient, people will take their business elsewhere. Websites for accounting firms should always be up-to-date to deliver new information for prospective clients.
You Lose Visibility in Search Engines
Potential clients generally conduct a web search when they are in need of accounting services. If you don’t keep your website up to date, your business will rank so low in search engines that customers will give up before they reach your listing. People may not even be able to find you at all.
Your Technology Becomes Obsolete
When potential clients visit websites nowadays, they expect a smooth user interface. This is essential in digital marketing for accounting firms. If your site isn’t able to provide the technology they expect, many people will look elsewhere for a more user-friendly experience. Additionally, older, out-of-date websites typically do not work well on tablets and smartphones. This defect alienates up to half of the potential visitors to your website. Websites for accounting firms might seem like they do not need to be hip to trends, which may be true, but they need to operate like a trendy website.
You Become a Target for Cyber Criminals
An outdated website is an attractive target for cybercriminals intent on gaining access to information such as credit card numbers, banking details, Social Security numbers, and birth dates. Regularly updating your website is the only way to ensure protection from hackers for your customers and employees.