Struggling to create compelling content that delivers value while driving traffic and building your brand? It doesn’t have to be difficult.
Here are a few essential tips to follow that will make it simple to create powerful content.
First, start with an outline – know what you’re going to say, how your content will be structured, and the talking points that you need to cover.
Research, Research, Research
Perhaps the most time-consuming aspect of creating content, particularly quality content that delivers value and really resonates with your audience, is conducting thorough research. Dig deep. Find reliable resources. Interview others in your own organization for their expertise and thought leadership. Learn what your audience wants, and then give it to them.
There is a place for dry, statistics-riddled content – scientific journals. Unless you’re writing a peer-reviewed paper, you need to focus on making your writing persuasive, personable, and empathetic, while still ensuring that you deliver actionable content that helps your readers address their pain points and challenges.
A lot of the content being published today is low quality not because of poor writing, but because the author failed to prove it well. Don’t stop with a quick read over, either. Read it aloud. See how the words roll off your tongue and adjust so that it flows smoothly and reads well.
Get Someone Else Involved
No matter how long you have been creating content, and no matter how accurate your proofing skills might be, there is no denying the value of a decent editor. And, no, that doesn’t mean using Grammarly, although that tool can be useful. You need a human being to look over your content, someone with some distance who can point out changes that need to be made.
Ultimately, creating great content can be simple. Just follow these guidelines, rinse and repeat. Have you practiced any of these tips? Has your content quality changed?