Meta descriptions are vital to a successful SEO strategy. But if you’re not an SEO specialist and you are just trying to drive traffic to your website or blog, you might be wondering why meta descriptions matter–and how to write...
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Consistent brand messaging has a significant positive impact on sales. However, statistics show that most companies are dissatisfied with their current conversion rates. If your advertising and marketing adequately represent your brand, maybe the difficulty lies in internal brand awareness....
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If you’re looking for information on the basics of web development, you’ve come to the right place. This article goes over the broad strokes of the process of building a website, hosting a website, and a critical choice businesses must...
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Content marketing is the strategy of using pertinent and desirable content to attract potential customers to your goods or services. This content may include blog posts, videos, podcasts, or infographics. However, regulations constrain some industries concerning what they are allowed...
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SEO (Search Engine Optimization) is not only gaining popularity and use, but it has become much more complex than ever before. One major change that has occurred recently is a consolidation of three areas of activity. Those areas are voice,...
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Keeping up with digital marketing trends is important for keeping your business strategy relevant and successful. Here are five of today’s digital marketing trends for you to pay attention to so you can attract and keep customers. Give customers a...
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In business as well as our personal lives, visual images create more lasting impressions than mere text. When you add visuals to your online content, you amplify credibility, perceived value, and the ability of your audience to relate to your...
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Humble hashtags (or should I say, #hashtag) can help you give meaning and context to your social media posts and comments–making them especially useful in social media marketing. If used properly and thoughtfully, they can serve to accurately categorize and...
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Marketing leads are the lifeblood of your business—they bring you new customers so the revenue can continue flowing in. And managing leads successfully includes two distinct phases of the strategy: lead generation and lead conversion. Lead generation means identifying, attracting,...
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In an increasingly competitive (and often global) marketplace, small and large businesses alike are faced with the same dilemma: How can they not only attract new customers but retain them and secure their loyalty for the long term? With so...
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