Earned media is another tool in your SEO box, but it’s a little harder to “earn.” Earned media is defined as material or content that is written about your business that you haven’t paid for or created yourself. In the...
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If display ads are part of your online marketing campaign, make the most of the exposure. Consider implementing strategies that will help narrow-in on your target audience, creating a more successful outcome for whatever you promote. Six tricks that can...
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Social media platforms have a lot of power for businesses. Use them well and your business grows. Use it poorly and it’s simply a time suck that doesn’t do a thing for your company. Social media engagement is when someone...
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If you’re trying to grow your audience through social media, you need to be on Facebook. Even if you “don’t do” Facebook in your personal life or trust Mr. Zuckerburg, it’s still the biggest social network in terms of audience,...
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All startups should always be focusing on getting the word out all the time – consumers are notoriously guilty of getting distracted and completely forgetting what we were thinking about. This is why well-established brands like Coke and Pepsi still...
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Building backlinks from respected, credible websites is a powerful way to improve your search engine ranking and industry authority. If you have yet  to leverage this aspect of online marketing, try these tips to grow your business: Make connections: In...
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Creating an app is an investment you will want to optimize with smart app marketing tactics. To drive adoption among your customers and/or audience, try these tips to get the word out.  Research your users and competitors: Know who you...
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Analytics are an important part of your web presence. Keeping track of what’s happening on your site from behind the scenes can make the difference between achieving your goals and wasting your time and energy. Here are some tips you...
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Most business owners agree that in this modern era of the internet, prospective clients will looking for websites for accounting firms where they can learn about a firm. However, regardless of the initial effort and expenditure to make your website...
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For most businessmen, one of the main necessities is to generate more leads, so there’s a chance for your sales to increase and so your business can experience real growth. That being the case, your website will generally provide the...
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