When you are attempting to create a favorable first impression of your brand, an attractive and dynamic landing page is crucial. A well-designed landing page begins to build a relationship with your target audience within moments of the initial glimpse....
Ah, the confusion. The terms SEM (search engine marketing) and SEO (search engine optimization) are often used interchangeably. They are in fact different but closely related. The key digital marketing objectives for both SEM and SEO are to be found...
Marketing activities that result in lead generation have radically changed in the digital era. It is imperative that marketers utilize online strategies in appealing to modern potential customers. Here are some tips on how you can win new clients through...
Before you take on a big project like developing or reworking a website, it is a good idea to know how it will benefit your business (or not). Determining the Return on Investment (ROI) of the project before you get...
When you hire a digital marketing agency, your local business enjoys the advantages of an in-house marketing department, without the expense. You’ll get expert marketing strategies and new, objective points of view on your industry and business. An experienced local...
Digital marketing can be a great driver of business growth. To show why that is the case, this article lists several specific ways in which digital marketing can help a business grow. Expansion of Customer Outreach Strength in the area...
Earned media is another tool in your SEO box, but it’s a little harder to “earn.” Earned media is defined as material or content that is written about your business that you haven’t paid for or created yourself. In the...
If display ads are part of your online marketing campaign, make the most of the exposure. Consider implementing strategies that will help narrow-in on your target audience, creating a more successful outcome for whatever you promote. Six tricks that can...
Social media platforms have a lot of power for businesses. Use them well and your business grows. Use it poorly and it’s simply a time suck that doesn’t do a thing for your company. Social media engagement is when someone...
If you’re trying to grow your audience through social media, you need to be on Facebook. Even if you “don’t do” Facebook in your personal life or trust Mr. Zuckerburg, it’s still the biggest social network in terms of audience,...