In an increasingly competitive (and often global) marketplace, small and large businesses alike are faced with the same dilemma: How can they not only attract new customers, but retain them and secure their loyalty for the long term? With so...
In the past, it used to be simple to increase your search rankings, just by writing a lot of content and submitting it to an article submission website, and you’d instantly get some backlinks to improve your rankings. These days,...
Sure, your industry experience and business instincts may tell you who your target demographic is, but it’s not enough. You may be surprised to learn some details about your audience! Similarly, you may be shocked to learn which online marketing...
When you’re involved with digital marketing, it’s important that you know which tactics are actually reaching your target audience and which ones are not. Here are some of the best ways to figure out which marketing tactics are most effective,...
Pay-per-click (PPC) advertising is still one of the most effective ways of directing your target audience to your website, so they can learn more about your products and services. However, getting that click isn’t really what you’re after. What you...
The short and sweet answer to this question is ‘yes’, your web design can definitely affect your rankings. In order to be sure that any major web design you implement does not adversely impact your search engine rankings, you should...
It’s easy, when a complaint from a customer comes in, to do everything except the right thing. Whether we like it or not, mistakes are going to happen sometimes. Whether we’re truly responsible for them or not, there are still...
Struggling to create compelling content that delivers value while driving traffic and building your brand? It doesn’t have to be difficult. Here are a few essential tips to follow that will make it simple to create powerful content. Outline First,...
It can often be difficult to maintain good rankings and a high level of engagement with your followers when the social media platforms regularly change their algorithms regarding what should be ranked highly. Some of the best visual cues which...
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