Effective email marketing campaigns are an important tool to help you realize an improvement in your business’ sales performance. You need to carefully consider the targeting, application, and content of your emails to ensure optimum results and an appreciable impact....
One of the best things about social media is that it’s well, social. A conversational tone and informal touch is a common, highly effective approach; it makes your followers feel more invested in your brand. That’s a good thing! Occasionally,...
Personality tests have long been used to determine human behavior and understand factors that contribute to each individual. These assessments have gained popularity when looking at the human experience which has been implemented in the business world in somewhat recent...
Are you an entrepreneur looking to promote your brand? There are many ways an individual can develop his or her brand, but one specific tactic seems to be quite useful. It is publishing advertisements using social media. A Facebook ad,...
Running a small business can be an exciting endeavor, however, it may feel stressful at times, too. One thing that can be stressful when it comes to starting or growing a small business is navigating advertising in a way that...
Everyone, including entrepreneurs, may need a little help every now and then. This assistance can be especially beneficial to small business owners who are trying to make it in an already established industry. Now, several things tend to go into...
Your efforts to reach customers and satisfy their shopping intents can be accomplished more easily when you apply them in a targeted and personalized way. Customers will be more likely to make purchases from a company that they feel engaged...
You may be familiar with LinkedIn as a great way to cultivate connections. But did you know it can also be a key part of your marketing efforts? Through all of the social media upheavals in the last decade, LinkedIn...
A company’s marketing needs can’t always be accomplished internally. Luckily, a carefully chosen advertising agency can help clarify your company’s goals to better reach your target audience. Here are 7 tips for finding the right agency for your business. 1....
Pay-per-click advertising is an essential part of any online marketing campaign. It can boost your traffic, especially if your advertisement is near the top of SERPs. However, to get your money’s worth, you need advertising that brings in new site...