Your efforts to reach customers and satisfy their shopping intents can be accomplished more easily when you apply them in a targeted and personalized way. Customers will be more likely to make purchases from a company that they feel engaged...
You may be familiar with LinkedIn as a great way to cultivate connections. But did you know it can also be a key part of your marketing efforts? Through all of the social media upheavals in the last decade, LinkedIn...
A company’s marketing needs can’t always be accomplished internally. Luckily, a carefully chosen advertising agency can help clarify your company’s goals to better reach your target audience. Here are 7 tips for finding the right agency for your business. 1....
Pay-per-click advertising is an essential part of any online marketing campaign. It can boost your traffic, especially if your advertisement is near the top of SERPs. However, to get your money’s worth, you need advertising that brings in new site...
Email marketing campaigns need to need to convey the right balance of personality and professionalism. Here are 13 tips for successful and professional email marketing. 1. Target Your Subscribers Ideally, the core of your subscriber base should be made up...
Pay-per-click (PPC) strategies and search engine optimization (SEO) strategies often seem to be two separate issues. If you’re doing well with your organic SEO campaigns, you might be wondering if you need to include PPC strategies in your marketing budget....
The sheer magnitude of apps on the market means that, if you’re an app developer or marketer, the competition is as fierce as in any other industry. As a result, it is even more important that you leverage the analytics...
Advertising is very important to the growth and sustainability of any business; however, exactly how much money should you put towards marketing and advertising? It’s recommended that small businesses spend only 7 to 8 percent of your gross revenue for...
Never underestimate the power of social media. An effective and well-thought marketing plan for any business or brand should include at least one Facebook ad campaign, focused on a targeted demographic or buying audience. Some tips for making a great...
It makes sense to try and find the demographics of the population that may want to purchase your service or product; this is known as your target audience. The benefits of honing-in on this distinctive group of potential buyers include...