A well-done video marketing campaign can be a huge boost to any company’s marketing efforts. However, poorly made or badly positioned videos may reach the wrong audience or annoy the people they do reach. To help your campaign avoid that...
In today’s competitive marketplace, online reviews are integral for boosting the trust of prospective patrons and retaining them as loyal customers. Online reviews foster a sense of familiarity and reputability, while also providing an additional means of marketing for small...
Even though infographic marketing has only been around for a short while, 65% of marketers use infographics according to a study that was performed by the Content Marketing Institute in a report titled the 2018 Benchmarks. The report also points...
With the overwhelming amount of urgent priorities inherent in the running of a company, it’s common for business owners to neglect their websites once they are up and running. However, updated and attractive websites are crucial for businesses in this...
When you are attempting to create a favorable first impression of your brand, an attractive and dynamic landing page is crucial. A well-designed landing page begins to build a relationship with your target audience within moments of the initial glimpse....
Ah, the confusion. The terms SEM (search engine marketing) and SEO (search engine optimization) are often used interchangeably. They are in fact different but closely related. The key digital marketing objectives for both SEM and SEO are to be found...
Marketing activities that result in lead generation have radically changed in the digital era. It is imperative that marketers utilize online strategies in appealing to modern potential customers. Here are some tips on how you can win new clients through...
Before you take on a big project like developing or reworking a website, it is a good idea to know how it will benefit your business (or not). Determining the Return on Investment (ROI) of the project before you get...
When you hire a digital marketing agency, your local business enjoys the advantages of an in-house marketing department, without the expense. You’ll get expert marketing strategies and new, objective points of view on your industry and business. An experienced local...
Digital marketing can be a great driver of business growth. To show why that is the case, this article lists several specific ways in which digital marketing can help a business grow. Expansion of Customer Outreach Strength in the area...