Pay-per-click (PPC) strategies and search engine optimization (SEO) strategies often seem to be two separate issues. If you’re doing well with your organic SEO campaigns, you might be wondering if you need to include PPC strategies in your marketing budget....
The sheer magnitude of apps on the market means that, if you’re an app developer or marketer, the competition is as fierce as in any other industry. As a result, it is even more important that you leverage the analytics...
Advertising is very important to the growth and sustainability of any business; however, exactly how much money should you put towards marketing and advertising? It’s recommended that small businesses spend only 7 to 8 percent of your gross revenue for...
Never underestimate the power of social media. An effective and well-thought marketing plan for any business or brand should include at least one Facebook ad campaign, focused on a targeted demographic or buying audience. Some tips for making a great...
It makes sense to try and find the demographics of the population that may want to purchase your service or product; this is known as your target audience. The benefits of honing-in on this distinctive group of potential buyers include...
Predicting the future is tricky but trying to predict true marketing trends is even more challenging. It’s easy to get excited about what ends up not lasting long, and equally easy to miss out on something potentially exciting and long-lasting....
A well-done video marketing campaign can be a huge boost to any company’s marketing efforts. However, poorly made or badly positioned videos may reach the wrong audience or annoy the people they do reach. To help your campaign avoid that...
In today’s competitive marketplace, online reviews are integral for boosting the trust of prospective patrons and retaining them as loyal customers. Online reviews foster a sense of familiarity and reputability, while also providing an additional means of marketing for small...
Even though infographic marketing has only been around for a short while, 65% of marketers use infographics according to a study that was performed by the Content Marketing Institute in a report titled the 2018 Benchmarks. The report also points...
With the overwhelming amount of urgent priorities inherent in the running of a company, it’s common for business owners to neglect their websites once they are up and running. However, updated and attractive websites are crucial for businesses in this...