It makes sense to try and find the demographics of the population that may want to purchase your service or product; this is known as your target audience. The benefits of honing-in on this distinctive group of potential buyers include these perks:
When you know what your target audience is, it allows you to direct your marketing strategies toward them. For instance, if you produce a toy and identify your target audience as children and those who love them, you could design campaigns that appeal to kids, such as with animation, etc.
Identifying who is going to buy your product allows you to foster trust and a sense of familiarity between you and the consumer. When you know who you are talking to, you can aim your tone and content around being relatable. This creates a connection which then builds trust. People who trust you will buy your product.
Knowing your niche saves time and resources from reaching out to those that may not be interested in your product or service. Instead of sending mailers to the general public at a huge postal cost, you send to the smaller group that may be more interested in what you are selling, at a much-reduced cost. It comes down to basic math and saving resources.
When you spend time reaching out to your identified target audience in a meaningful way, you may see enhanced revenues and improved sales. You can construct promotions and campaigns that are relevant and influential to those that are targeted consumers, providing ways to tempt them into trying out your product or service.
Think about your target audience; are you reaching them? Marketing professionals are going to be able to help you distinguish and access your target audience through campaigns and promotions that tease out this demographic, while also providing an incentive that moves them to buy what you are selling.