In business as well as our personal lives, visual images create more lasting impressions than mere text. When you add visuals to your online content, you amplify credibility, perceived value, and the ability of your audience to relate to your message. Visual content makes it much easier for you to build a strong connection with your readers.
However, here are some myths that you should be aware of when creating content marketing visuals for your website or social media pages.
The Text Is Dynamic Enough to Stand on Its Own
Admittedly it takes significant effort to create compelling text for your content marketing. You have to write the first draft, proofread it, obtain feedback from first readers, and then revise it again before publication. Once it’s done, though, appropriate illustrations or photos enhance the quality of your presentation and draw readers to your words. Remember not to overdo it. Apply visuals sparingly, as you would add spice or garnish to a meal, to embellish your content’s interest and appeal.
I Need a Background in Graphic Design
Degrees or backgrounds in graphic design are useful, but with the proper tools, you can create great visual content without them. Numerous platforms and programs are available to assist you in crafting graphics for your blogs, social media posts, and other presentations. For instance, the graphic design platform called Canva allows you to select illustrations, photos, icons, fonts, shapes, and other embellishments, enhance, crop, or resize images, and place them into pre-made templates. Pablo is a tool within the Buffer app that helps you select and enhance images for social media posts. Piktochart is another tool that provides ready-made templates.
Only Designers Focus on Imagery
Graphic designers may be better trained to notice details such as balance, composition, and patterns, but everyone tunes in to colors and images in online content. On emotional and intellectual levels, consumers and readers are acutely aware of the nuances of the visuals they observe. Keep this in mind when you choose the colors, images, and other embellishments for your online content marketing.